The Crying Indian - 1971
Keep America Beautiful is a U.S. based nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with approximately 589 affiliate organizations (similar to local chapters) and more than 1,000 community organizations that participate in their programs.
Keep America Beautiful focuses on three key issues: litter prevention, waste reduction/recycling and community greening & beautification. This is accomplished through a combination of community organizing, public education and the fostering of public/private partnerships.
In 1971, a new campaign was launched on Earth Day with the theme, "People Start Pollution. People can stop it." In what became known as the "Crying Indian ad," the television ad, narrated by actor William Conrad, featured actor Iron Eyes Cody, who portrayed a Native American man devastated to see the destruction of the earth's natural beauty caused by the thoughtless pollution and litter of a modern society.
No comments:
Post a Comment